5 Powerful Branding Lessons from Candace Cameron Bure

If you don’t know who Candace Cameron Bure is, perhaps you know her famous character, DJ Tanner, from the popular early 90s sitcom Full House, and now Fuller House. You may remember her as what most would consider the “token conservative” host on The View in 2014, a contestant on Dancing with The Stars that same year, and she has also starred in over fourteen – fourteen! – Hallmark Channel movies and specials in the last decade. She is also a New York Times bestselling author of five titles, the most recent of which, Kind is the new Classy, was just released.

Most of those accomplishments came after a decade on hiatus from the entertainment industry. Whether you agree with her values or not – Bure is open about her Christian faith and conservative ideals – you have to admire not only her comeback, but the brand she’s built since. Her sixth book is already in the works, she just launched a line of products with DaySpring Cards, and she has over 3 million followers who hang on her every Instastory.

So how did she do it? If you’re an influencer, author, speaker, or entertainer who wants to build a massive personal brand, watch for tips on how you can build yourself into a megabrand like Bure has done.