Influencer Marketing Strategy: Its Benefits and Challenges

The influence of social media has changed brand marketing strategies and the focus has shifted towards influencer marketing. On Instagram

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12 Low-Budget Yet Solid Strategies to AMP Up Your Social Media Game in 2018

Social media is no more a nice-to-have strategy for businesses these days. It’s become a necessity. And why shouldn’t it

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Key Takeaways from Google’s Latest Algorithm Update

On 1st August 2018, Google announced a broad search algorithm update, which lead to a frenzy of SEO communities and

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How the GDPR Will Affect Conversational Marketing

By now, you almost certainly know that one of the main expectations of the modern consumer is for the interactions

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How Email Can Skyrocket Your Career as an Author

When it comes to getting the word out about your new book, an article, or your latest blog update, how

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How to Turn Your Instagram Page into a Branding Channel

Instagram is huge right now, and successful brands have long since started to notice. Believe it or not, Instagram is

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Building a Winning Video SEO Strategy for YouTube

YouTube is not only a social network, it is THE video social network. It also happens to be the second

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