Goliath vs. Goliath: Amazon’s ad spend continues to soar

To the surprise of absolutely nobody, Amazon’s fourth Prime Day was a record-breaking sales day. Even with the site’s glitch,

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How multi-touch attribution can guide financial institutions through a decade of digital transformation

With the existing players working to protect their territory, and new companies in full-on acquisition mode, it’s clear that any

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Goliath vs. Goliath: Amazon’s ad spend continues to soar

To the surprise of absolutely nobody, Amazon’s fourth Prime Day was a record-breaking sales day. Even with the site’s glitch,

Read more

How multi-touch attribution can guide financial institutions through a decade of digital transformation

With the existing players working to protect their territory, and new companies in full-on acquisition mode, it’s clear that any

Read more

ClickZ’s World Cup winners, including Budweiser, McDonald’s, and Apple

When the World Cup ended over the weekend, there were a few obvious winners, like the French national football team

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How Best Buy, Charlotte Russe, and IKEA shape their stores around the next generation of shoppers

Selling consumer electronics and fast fashion for young women, respectively, Best Buy and Charlotte Russe are drastically different retailers. But

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How to Turn Your Instagram Page into a Branding Channel

Instagram is huge right now, and successful brands have long since started to notice. Believe it or not, Instagram is

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A look at Samsung’s strategy for streamlining the smart home

Every morning, Bill Lee, Vice President of Consumer Electronics & Home Appliance Retail at Samsung, wakes up at 4:45 a.m.

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How Starbucks, Sam’s Club, and Sugarfina are enhancing the in-store experience

The main takeaway from the first morning of WBR’s Future Stores event in Seattle is that omnichannel is dead. Well,

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Retargeting gets credit for sales that would have happened organically, say 83% of marketers

With today’s customer journey being more complicated than ever, it’s rare for the first touchpoint to result in a sale.

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Location and lenses: What does the future look like for Snapchat?

Q1’s earnings reports are out: Facebook had a great quarter and Snap… did not. This, despite the scandals plaguing the

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