Which mobile ad formats really catch the consumer’s eye?

The average American checks their phone every 12 minutes and as a result, marketers spend billions of dollars a year

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Influencer Marketing Strategy: Its Benefits and Challenges

The influence of social media has changed brand marketing strategies and the focus has shifted towards influencer marketing. On Instagram

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12 Low-Budget Yet Solid Strategies to AMP Up Your Social Media Game in 2018

Social media is no more a nice-to-have strategy for businesses these days. It’s become a necessity. And why shouldn’t it

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Social media marketing is evolving, here’s how to keep up

Gone are the days when social media marketing was all about increasing your followers. An early sign of success was

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Goliath vs. Goliath: Amazon’s ad spend continues to soar

To the surprise of absolutely nobody, Amazon’s fourth Prime Day was a record-breaking sales day. Even with the site’s glitch,

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How multi-touch attribution can guide financial institutions through a decade of digital transformation

With the existing players working to protect their territory, and new companies in full-on acquisition mode, it’s clear that any

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Goliath vs. Goliath: Amazon’s ad spend continues to soar

To the surprise of absolutely nobody, Amazon’s fourth Prime Day was a record-breaking sales day. Even with the site’s glitch,

Read more

How multi-touch attribution can guide financial institutions through a decade of digital transformation

With the existing players working to protect their territory, and new companies in full-on acquisition mode, it’s clear that any

Read more

ClickZ’s World Cup winners, including Budweiser, McDonald’s, and Apple

When the World Cup ended over the weekend, there were a few obvious winners, like the French national football team

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How Best Buy, Charlotte Russe, and IKEA shape their stores around the next generation of shoppers

Selling consumer electronics and fast fashion for young women, respectively, Best Buy and Charlotte Russe are drastically different retailers. But

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