Location, location, location: Where do Snapchat users go before shopping?

Five months ago, Snap, the parent company of Snapchat, reported dismal earnings for Q1. We speculated about the messaging app’s

Read more

Location, location, location: Where do Snapchat users go before shopping?

Five months ago, Snap, the parent company of Snapchat, reported dismal earnings for Q1. We speculated about the messaging app’s

Read more

Weekly martech review: BrandTotal $6m funding, Salesforce’s Customer 360, AT&T ad business Xandr.

In our review of last week’s martech news, we highlight BrandTotal closing $6m Series A funding, Salesforce launching Customer 360,

Read more

What makes Pinterest so shoppable?: Q&A with Product Manager Tim Weingarten

Most social networks have tried—and struggled—to become shoppable, an area where Pinterest is thriving. According to internal data, 87% of

Read more

Weekly martech review: Hootsuite integrates Google Ads, Pinterest opens API, Adobe acquires Marketo

In our review of last week’s martech news, we highlight Hootsuite integrating Google Ads, Pinterest opening their content marketing API,

Read more

Weekly martech review: Sisense raises $80m, Adobe updates video suite, iHeartMedia acquires podcasting business.

In our review of last week’s martech news, we highlight Sisense raising $80m Series E funding, Adobe’s updates to video

Read more

Influencer Marketing Strategy: Its Benefits and Challenges

The influence of social media has changed brand marketing strategies and the focus has shifted towards influencer marketing. On Instagram

Read more

Weekly martech review: Uberall acquires competitor, Amazon unifies ad products, Branch raising >$100m

In our review of last week’s MarTech news, we highlight Uberall’s acquisition of competitor Navads, Amazon’s unification of ad platforms, and

Read more

Weekly MarTech review: Phrasee $4m funding, Amobee acquires Videology, Marketo appoints new global president

In our review of last week’s MarTech news, we highlight Phrasee’s latest $4m funding, Amobee’s acquisition of Videology, and Marketo’s

Read more

Weekly martech review: Uberall acquires competitor, Amazon unifies ad products, Branch raising >$100m

In our review of last week’s MarTech news, we highlight Uberall’s acquisition of competitor Navads, Amazon’s unification of ad platforms, and

Read more

Weekly MarTech review: Phrasee $4m funding, Amobee acquires Videology, Marketo appoints new global president

In our review of last week’s MarTech news, we highlight Phrasee’s latest $4m funding, Amobee’s acquisition of Videology, and Marketo’s

Read more

12 Low-Budget Yet Solid Strategies to AMP Up Your Social Media Game in 2018

Social media is no more a nice-to-have strategy for businesses these days. It’s become a necessity. And why shouldn’t it

Read more

Weekly MarTech review: cuts to Facebook ad-targeting, updates to Google Analytics and Adobe Campaign

In our review of last week’s MarTech news, we highlight Facebook’s cuts to discriminatory ad-targeting, updates to site referrals from

Read more