More data, fewer agencies: Key takeaways from Dentsu Aegis’ CMO survey

Technology is something of a double-edged sword for marketers. There are always shiny new objects (AI! VR! Blockchain!) that present

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Alexa, what’s for dinner?: Why Campbell’s is doubling down on voice

What’s for dinner? It’s a common question, one everyone has probably asked themselves, their families, friends, significant others and Google

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Why beauty retailers are leading the way in digital transformation

In March, CB Insights created a timeline chronicling four years of retailer bankruptcies, from Radio Shack to Sports Authority, to

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Retargeting gets credit for sales that would have happened organically, say 83% of marketers

With today’s customer journey being more complicated than ever, it’s rare for the first touchpoint to result in a sale.

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Uber, Airbnb and how their affiliate marketing strategies differ

At first glance, Uber and Airbnb have a lot of similarities. They’re both unicorns and they’re often two of the

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3 examples of technology disrupting marketing

Digital transformation is one of those marketing terms that’s so overused (we’re guilty of it, too) that, what does it

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3 ways Target is trying to become “America’s easiest place to shop”

Today’s tech-savvy consumers demand omnichannel shopping experiences, even if they aren’t familiar with the word “omnichannel.” The brands who are

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A technology company that sells ribs: Q+A with TGI Fridays’ Sherif Mityas

When you think of artificial intelligence, what are the first names to come to mind? We’re guessing you answered that

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