Looking back three months: What’s changed since the GDPR went into effect?

On May 25, the General Data Protection Regulation went into effect, legally prohibiting marketers from collecting, storing, or using European

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Netflix tests ads between episodes: Just a test or are they here to stay?

Though binge-watching is practically synonymous with Netflix, Nickelodeon actually pioneered the concept with Route 66 marathons on Nick at Nite

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Technology enables brands to evolve their loyalty programs

In 1793, a New Hampshire merchant began giving his customers copper coins that could be redeemed for discounts on future

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More data, fewer agencies: Key takeaways from Dentsu Aegis’ CMO survey

Technology is something of a double-edged sword for marketers. There are always shiny new objects (AI! VR! Blockchain!) that present

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