Can you explain the difference between blockchain and Bitcoin?

Earlier this year, research and development consortium AdLedger teamed up with IBM and Salon Media Group to educate marketers about

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Attention to attribution: Q+A with The Trade Desk CMO Susan Vobejda

It’s not even Halloween yet, but most marketers are probably already in full-blown holiday mode. The Internet makes it easier

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Attention to attribution: Q+A with The Trade Desk CMO Susan Vobejda

It’s not even Halloween yet, but most marketers are probably already in full-blown holiday mode. The Internet makes it easier

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More data, fewer agencies: Key takeaways from Dentsu Aegis’ CMO survey

Technology is something of a double-edged sword for marketers. There are always shiny new objects (AI! VR! Blockchain!) that present

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Retargeting gets credit for sales that would have happened organically, say 83% of marketers

With today’s customer journey being more complicated than ever, it’s rare for the first touchpoint to result in a sale.

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How Deloitte Digital helped Chipotle revamp its reputation with a superior mobile customer experience

For a while, Chipotle was the darling of the quick service restaurant (QSR) category, frequently cited as a catalyst in

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