Influencer Marketing Strategy: Its Benefits and Challenges

The influence of social media has changed brand marketing strategies and the focus has shifted towards influencer marketing. On Instagram

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ClickZ’s World Cup winners, including Budweiser, McDonald’s, and Apple

When the World Cup ended over the weekend, there were a few obvious winners, like the French national football team

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How Best Buy, Charlotte Russe, and IKEA shape their stores around the next generation of shoppers

Selling consumer electronics and fast fashion for young women, respectively, Best Buy and Charlotte Russe are drastically different retailers. But

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