How Reese’s, Walmart and Jagermeister nailed their Halloween marketing

According to the National Retail Federation, about 20% of retail sales occur during the five weeks between Black Friday and

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How Reese’s, Walmart and Jagermeister nailed their Halloween marketing

According to the National Retail Federation, about 20% of retail sales occur during the five weeks between Black Friday and

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What makes Pinterest so shoppable?: Q&A with Product Manager Tim Weingarten

Most social networks have tried—and struggled—to become shoppable, an area where Pinterest is thriving. According to internal data, 87% of

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Weekly martech review: Hootsuite integrates Google Ads, Pinterest opens API, Adobe acquires Marketo

In our review of last week’s martech news, we highlight Hootsuite integrating Google Ads, Pinterest opening their content marketing API,

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How multi-touch attribution can guide financial institutions through a decade of digital transformation

With the existing players working to protect their territory, and new companies in full-on acquisition mode, it’s clear that any

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How multi-touch attribution can guide financial institutions through a decade of digital transformation

With the existing players working to protect their territory, and new companies in full-on acquisition mode, it’s clear that any

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The Transformation of Search Summit: Strategy and tactics to harness the next generation of search marketing

On October 19, ClickZ will host The Transformation of Search Summit in New York City, in partnership with Search Engine

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3 ways Target is trying to become “America’s easiest place to shop”

Today’s tech-savvy consumers demand omnichannel shopping experiences, even if they aren’t familiar with the word “omnichannel.” The brands who are

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