Not advertising on Amazon? You’re probably missing out

Amazon Prime has pretty much become America’s favorite department store. Where else can you get cleaning supplies, cosmetics, even high-end

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Social media Stories on the rise in 2018 holiday ads

When Instagram first released their Stories feature in August 2016, I didn’t look at my regular post feed for at

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Alibaba’s record-breaking Singles Day and its impact on global ecommerce

Last year, Cyber Monday generated $6.59 billion in sales, making it the largest ecommerce day in U.S. history. On Singles

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New research: Marketers focused on Stories, mobile, and Amazon ads for 2018 holiday push

Today we’re releasing a new research report with Kenshoo: Digital Advertising Trends for the 2018 Holiday Season.  In this report, we

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Weekly martech review: SAP buys Qualtrics, Alibaba’s record Singles Day sales, Facebook’s Portal now available

In our review of last week’s martech news, we highlight SAP to acquire Qualtrics, Alibaba’s record-high sales on Single’s Day,

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Using AI to personalize your marketing strategy

AI can help make customer experiences more personalized, accurate, and effortless. Through audience segmentation, customer communication, and product recommendations, AI

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Walmart is the world’s largest retailer. Is it also one of the most innovative?

Walmart CEO Doug McMillon has taken to referring to Walmart as a “technology company,” an increasingly common practice for consumer

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Thinking outside the box: A look at the popularity of subscription boxes

Dollar Shave Club’s story reads like something of a digital marketing fairy tale. Beginning as a startup focused on subscription

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Walmart is the world’s largest retailer. Is it also one of the most innovative?

Walmart CEO Doug McMillon has taken to referring to Walmart as a “technology company,” an increasingly common practice for consumer

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