Weekly MarTech review: Google beta launches Google Signals, Facebook offers Create to Convert, Oracle releases GraphPipe

In our review of last week’s MarTech news, we highlight the beta launch of Google Signals empowering marketers with a

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How to Lower the Bounce Rate & Increase the CTR to Boost Rankings

If you are able to lower the Bounce Rate and increase the CTR of your site, you send Google some

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Goliath vs. Goliath: Amazon’s ad spend continues to soar

To the surprise of absolutely nobody, Amazon’s fourth Prime Day was a record-breaking sales day. Even with the site’s glitch,

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How multi-touch attribution can guide financial institutions through a decade of digital transformation

With the existing players working to protect their territory, and new companies in full-on acquisition mode, it’s clear that any

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4 Essential eCommerce Marketing Tactics to Boost Your Business

If you’re struggling to generate the kind of ROI you dreamed of when you established your eCommerce enterprise, you’re not

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