How future marketing technology adoption will drive innovation

We are getting closer and closer to the materialization of a series of technologies which we used to believe are impossible to achieve. We usually think to ourselves, if technology really took over, how would it affect everything around us? Well, technology does have its do’s and don’ts. The rapid growth of technology is outstanding and unforeseen. It’s about to refashion the market with machines and tools that will bring brisk changes for all marketing companies.

Whether it’s building your marketing strategy or bringing in more customers, soon these advancements will alter new desires. There are plenty of future technologies, designs, and interfaces that will evolve in coming years and soon we will be able to witness them. As they advance, they can solve a lot of problems. Here are the few innovations that can help you improve your standard of business.

Quantum computing

Of all currently emerging technologies, quantum computing is near the top list when it comes to revolutionary potential. The Quantum Computing Market is segmented on the lines of its applications, end-user, and regional. The basis of vertical is segmented into optimization, machine learning, and simulation. The major driving factors of quantum computing are rising incidences of crime, increasing investment by government entities within the market and early adoption of quantum computing within the defense and automotive business.

Data integration tools

Data integration is a technique and technology for providing unified and consistent view of enterprise-wide data. Data integration tools and capabilities include mainframes, enterprise applications, spreadsheets, proprietary databases, and more. It has the ability to process unstructured data from social media, email, web pages, etc. You can use these tools for deduplication and removal of incorrectly or improperly formatted data, as well as support for metadata.

Automation tools

Automation tools will give marketers an incredible intelligence layer to sift big data and draw insights. The next generation of marketing automation tools will be offering powerful open application program interfaces (API’s) that directly lead establishment and drive more conversation.

Visual storytelling

Have you ever noticed how the human brain captures images faster than it remembers a lecture or a text? That is exactly what the market will be turning its attention towards. Visual content makes it easier for us to process difficult concepts and reduces how long it takes for us to understand something. Visual story marketing is soon going to dominate the content writing market by posting pictures rather than captions and writings. Sometimes the first thing you see is the image posted before reading the article. They’re able to capture attention and replay complex information in a straightforward way. Examples of the upcoming visual marketing are infographics, display ads, visual blog posts, and telling a story with data. The B2B marketing budget is also expected to increase by 5 percent after implementing virtual storytelling in their strategy.

24/7 webcasting channels by popular brands

Through webcasting, brands will use technology to showcase and promote their products or services and announce their product launches. This will not only help to raise awareness, but they will be able to reach and contact any user remotely, provided the user has access to the Internet.

Artificial intelligence search

Search engines will soon become obsolete as they will continue to change and modify their algorithms. Social networks will establish new identities, improve usability and engagement integrating themselves into popular search engines. Search engines will further be able to visualize user intent accurately and provide holistic information.

Micro-location marketing and proximity

Proximity and micro-location marketing will involve marketing to specific customers who are nearby a geographic radius of roughly 100 meters. The next generation’s GPS technology will be in high-precision and will help locating a customer’s presence within a specific proximity of a merchant space. Then, a tailored customized message will be sent to the person nearby on their phone.

Virtual assistants

Virtual or digital assistants like Siri or Microsoft’s Cortana will evolve and may eventually become advisors. Advertising will become more anticipating as more data will be fed into these systems. Virtual assistants will play a huge role in marketing as they will suggest investment opportunities, integrate with CRM’s to deliver the right solutions. They will serve as a point of convergence of user-profiling data. They will soon become pivotal to marketers who will want to target people through behaviors and interests.

Virtual shopping stores

As technology advances in virtual reality more than we could ever imagine, you can expect just anything. Virtual stores of shopping areas may be accessible from wearable devices like Google Glass or VR platform headsets. Marketers will be able to simulate a virtual shopping store that will showcase their products in three-dimension and at the same time get customers to make their purchase decisions to buy the product. This illusive technology will promise to change the way companies innovate constantly and will serve as a breakthrough in marketing.

IoT

The Internet of things uses sensor technology which connects objects to their virtual representations. It is constantly expanding and as Intel predicts, there will be 200 billion devices on the Internet of things by year 2020. It is said that the Internet of things will be the world’s massive device market and will result in trillions in value to global economy.

Technology hubs

Communication and cumulative knowledge in technology hubs allows innovations to spread via technology to be implemented across the globe. This creates the ability for innovation to be further expanded upon by different parties and spread of ideas can be built upon quickly all around the world. Collaboration on a global scale as a result of technological progress has allowed for exponential levels of innovation. The close proximity of various resources and collaborators in each hub stimulates a higher degree of innovative capacity.

Technology sourcing strategies

Technology sourcing is the pursuit of implementing new technologies within a business strategic framework. This also involves applying new technology to current models. The strategies behind sourcing technology can be complex, varying by industry, company size, economic strength, and the availability to easily implemented technology.

Conclusion

It is important to understand your potential market and plan how to capture it in the best way. The basic research to technology demonstration is often where investment begins to pour in, along the attempt to implement in order to stay competitive. Sourcing new technology involves the scouting and researching of the new technological potential and the eventual transfer of these technologies to a company. Technology scouts should therefore be highly circumspect and meticulous in their research processes, ensuring that new technological innovations will indeed provide what they promise. Technology is an effective way to make marketing easier in many ways.

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