The SEO Cyborg: How to Resonate with Users & Make Sense to Search Bots

Posted by alexis-sanders

SEO is about understanding how search bots and users react to an online experience. As search professionals, we’re required to bridge gaps between online experiences, search engine bots, and users. We need to know where to insert ourselves (or our teams) to ensure the best experience for both users and bots. In other words, we strive for experiences that resonate with humans and make sense to search engine bots.

This article seeks to answer the following questions:

  • How do we drive sustainable growth for our clients?
  • What are the building blocks of an organic search strategy?

What is the SEO cyborg?

A cyborg (or cybernetic organism) is defined as “a being with both organic and
biomechatronic body parts, whose physical abilities are extended beyond normal human limitations by mechanical elements.”

With the ability to relate between humans, search bots, and our site experiences, the SEO cyborg is an SEO (or team) that is able to work seamlessly between both technical and content initiatives (whose skills are extended beyond normal human limitations) to support driving of organic search performance. An SEO cyborg is able to strategically pinpoint where to place organic search efforts to maximize performance.

So, how do we do this?

The SEO model

Like so many classic triads (think: primary colors, the Three Musketeers, Destiny’s Child [the canonical version, of course]) the traditional SEO model, known as the crawl-index-rank method, packages SEO into three distinct steps. At the same time, however, this model fails to capture the breadth of work that we SEOs are expected to do on a daily basis, and not having a functioning model can be limiting. We need to expand this model without reinventing the wheel.

The enhanced model involves adding in a rendering, signaling, and connection phase.

You might be wondering, why do we need these?:

  • Rendering: There is increased prevalence of JavaScript, CSS, imagery, and personalization.
  • Signaling: HTML tags, status codes, and even GSC signals are powerful indicators that tell search engines how to process and understand the page, determine its intent, and ultimately rank it. In the previous model, it didn’t feel as if these powerful elements really had a place.
  • Connecting: People are a critical component of search. The ultimate goal of search engines is to identify and rank content that resonates with people. In the previous model, “rank” felt cold, hierarchical, and indifferent towards the end user.

All of this brings us to the question: how do we find success in each stage of this model?

Note: When using this piece, I recommend skimming ahead and leveraging those sections of the enhanced model that are most applicable to your business’ current search program.

The enhanced SEO model

Crawling

Technical SEO starts with the search engine’s ability to find a site’s webpages (hopefully efficiently).

Finding pages

Initially finding pages can happen a few ways, via:

  • Links (internal or external)
  • Redirected pages
  • Sitemaps (XML, RSS 2.0, Atom 1.0, or .txt)

Side note: This information (although at first pretty straightforward) can be really useful. For example, if you’re seeing weird pages popping up in site crawls or performing in search, try checking:

  • Backlink reports
  • Internal links to URL
  • Redirected into URL

Obtaining resources

The second component of crawling relates to the ability to obtain resources (which later becomes critical for rendering a page’s experience).

This typically relates to two elements:

  1. Appropriate robots.txt declarations
  2. Proper HTTP status code (namely 200 HTTP status codes)

Crawl efficiency

Finally, there’s the idea of how efficiently a search engine bot can traverse your site’s most critical experiences.

Action items:

  • Is site’s main navigation simple, clear, and useful?
  • Are there relevant on-page links?
  • Is internal linking clear and crawlable (i.e., )?
  • Is an HTML sitemap available?
    • Side note: Make sure to check the HTML sitemap’s next page flow (or behavior flow reports) to find where those users are going. This may help to inform the main navigation.
  • Do footer links contain tertiary content?
  • Are important pages close to root?
  • Are there no crawl traps?
  • Are there no orphan pages?
  • Are pages consolidated?
  • Do all pages have purpose?
  • Has duplicate content been resolved?
  • Have redirects been consolidated?
  • Are canonical tags on point?
  • Are parameters well defined?

Information architecture

The organization of information extends past the bots, requiring an in-depth understanding of how users engage with a site.

Some seed questions to begin research include:

  • What trends appear in search volume (by location, device)? What are common questions users have?
  • Which pages get the most traffic?
  • What are common user journeys?
  • What are users’ traffic behaviors and flow?
  • How do users leverage site features (e.g., internal site search)?

Rendering

Rendering a page relates to search engines’ ability to capture the page’s desired essence.

JavaScript

The big kahuna in the rendering section is JavaScript. For Google, rendering of JavaScript occurs during a second wave of indexing and the content is queued and rendered as resources become available.

Image based off of Google I/O ’18 presentation by Tom Greenway and John Mueller, Deliver search-friendly JavaScript-powered websites

As an SEO, it’s critical that we be able to answer the question — are search engines rendering my content?

Action items:

Infinite scroll and lazy loading

Another hot topic relating to JavaScript is infinite scroll (and lazy load for imagery). Since search engine bots are lazy users, they won’t scroll to attain content.

Action items:

Ask ourselves – should all of the content really be indexed? Is it content that provides value to users?

  • Infinite scroll: a user experience (and occasionally a performance optimizing) tactic to load content when the user hits a certain point in the UI; typically the content is exhaustive.

Solution one (updating AJAX):

1. Break out content into separate sections

  • Note: The breakout of pages can be /page-1, /page-2, etc.; however, it would be best to delineate meaningful divides (e.g., /voltron, /optimus-prime, etc.)

2. Implement History API (pushState(), replaceState()) to update URLs as a user scrolls (i.e., push/update the URL into the URL bar)

3. Add the tag’s rel=”next” and rel=”prev” on relevant page

Solution two (create a view-all page)
Note: This is not recommended for large amounts of content.

1. If it’s possible (i.e., there’s not a ton of content within the infinite scroll), create one page encompassing all content

2. Site latency/page load should be considered

  • Lazy load imagery is a web performance optimization tactic, in which images loads upon a user scrolling (the idea is to save time, downloading images only when they’re needed)
  • Add tags in
  • Use JSON-LD structured data
    • Schema.org “image” attributes nested in appropriate item types
    • Schema.org ImageObject item type

CSS

I only have a few elements relating to the rendering of CSS.

Action items:

  • CSS background images not picked up in image search, so don’t count on for important imagery
  • CSS animations not interpreted, so make sure to add surrounding textual content
  • Layouts for page are important (use responsive mobile layouts; avoid excessive ads)

Personalization

Although a trend in the broader digital exists to create 1:1, people-based marketing, Google doesn’t save cookies across sessions and thus will not interpret personalization based on cookies, meaning there must be an average, base-user, default experience. The data from other digital channels can be exceptionally useful when building out audience segments and gaining a deeper understanding of the base-user.

Action item:

  • Ensure there is a base-user, unauthenticated, default experience

Technology

Google’s rendering engine is leveraging Chrome 41. Canary (Chrome’s testing browser) is currently operating on Chrome 69. Using CanIUse.com, we can infer that this affects Google’s abilities relating to HTTP/2, service workers (think: PWAs), certain JavaScript, specific advanced image formats, resource hints, and new encoding methods. That said, this does not mean we shouldn’t progress our sites and experiences for users — we just must ensure that we use progressive development (i.e., there’s a fallback for less advanced browsers [and Google too ☺]).

Action items:

  • Ensure there’s a fallback for less advanced browsers

Indexing

Getting pages into Google’s databases is what indexing is all about. From what I’ve experienced, this process is straightforward for most sites.

Action items:

  • Ensure URLs are able to be crawled and rendered
  • Ensure nothing is preventing indexing (e.g., robots meta tag)
  • Submit sitemap in Google Search Console
  • Fetch as Google in Google Search Console

Signaling

A site should strive to send clear signals to search engines. Unnecessarily confusing search engines can significantly impact a site’s performance. Signaling relates to suggesting best representation and status of a page. All this means is that we’re ensuring the following elements are sending appropriate signals.

Action items:

  • tag: This represents the relationship between documents in HTML.
    • Rel=”canonical”: This represents appreciably similar content.
      • Are canonicals a secondary solution to 301-redirecting experiences?
      • Are canonicals pointing to end-state URLs?
      • Is the content appreciably similar?
        • Since Google maintains prerogative over determining end-state URL, it’s important that the canonical tags represent duplicates (and/or duplicate content).
      • Are all canonicals in HTML?
      • Is there safeguarding against incorrect canonical tags?
    • Rel=”next” and rel=”prev”: These represent a collective series and are not considered duplicate content, which means that all URLs can be indexed. That said, typically the first page in the chain is the most authoritative, so usually it will be the one to rank.
    • Rel=”alternate”
      • media: typically used for separate mobile experiences.
      • hreflang: indicate appropriate language/country
        • The hreflang is quite unforgiving and it’s very easy to make errors.
        • Ensure the documentation is followed closely.
        • Check GSC International Target reports to ensure tags are populating.
  • HTTP status codes can also be signals, particularly the 304, 404, 410, and 503 status codes.
    • 304 – a valid page that simply hasn’t been modified
    • 404 – file not found
    • 410 – file not found (and it is gone, forever and always)
    • 503 – server maintenance

  • Google Search Console settings: Make sure the following reports are all sending clear signals. Occasionally Google decides to honor these signals.
    • International Targeting
    • URL Parameters
    • Data Highlighter
    • Remove URLs
    • Sitemaps

Rank

Rank relates to how search engines arrange web experiences, stacking them against each other to see who ends up on top for each individual query (taking into account numerous data points surrounding the query).

Two critical questions recur often when understanding ranking pages:

  • Does or could your page have the best response?
  • Are you or could you become semantically known (on the Internet and in the minds of users) for the topics? (i.e., are you worthy of receiving links and people traversing the web to land on your experience?)

On-page optimizations

These are the elements webmasters control. Off-page is a critical component to achieving success in search; however, in an idyllic world, we shouldn’t have to worry about links and/or mentions – they should come naturally.

Action items:

  • Textual content:
    • Make content both people and bots can understand
    • Answer questions directly
    • Write short, logical, simple sentences
    • Ensure subjects are clear (not to be inferred)
    • Create scannable content (i.e., make sure tags are an outline, use bullets/lists, use tables, charts, and visuals to delineate content, etc.)
    • Define any uncommon vocabulary or link to a glossary
  • Multimedia (images, videos, engaging elements):
    • Use imagery, videos, engaging content where applicable
    • Ensure that image optimization best practices are followed
  • Meta elements ( tags, meta descriptions, OGP, Twitter cards, etc.)</li> <li>Structured data <ul> <li>Schema.org (check out <a href="https://developers.google.com/search/docs/guides/intro-structured-data" target="_blank">Google’s supported markup</a> and <a href="https://technicalseo.com/seo-tools/schema-markup-generator/" target="_blank">TechnicalSEO.com’s markup helper tool</a>)</li> <li>Use Accessible Rich Internet Applications (ARIA)</li> <li>Use semantic HTML (especially hierarchically organized, relevant <h#> tags and unordered and ordered lists ( <ul>, </p> <ol>))</li> </ul> </li> </ul> <p class="full-width"><img class="lazy lazy-hidden" src="//allthebests.online/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="http://d2v4zi8pl64nxt.cloudfront.net/seo-cyborg/5bbbeb8df204e8.24010170.png"><noscript><img src="http://d2v4zi8pl64nxt.cloudfront.net/seo-cyborg/5bbbeb8df204e8.24010170.png"></noscript></p> <p class="caption"><em>Image courtesy of <a href="https://twitter.com/abbynhamilton" target="_blank">@abbynhamilton</a> </em><a href="https://twitter.com/abbynhamilton"><br /> </a> </p> <ul> <li>Is content accessible? <ul> <li>Is there keyboard functionality?</li> <li>Are there text alternatives for non-text media? Example: <ul> <li>Transcripts for audio</li> <li>Images with alt text</li> <li>In-text descriptions of visuals </li> </ul> </li> <li>Is there adequate color contrast?</li> <li>Is text resizable?</li> </ul> </li> </ul> <h3>Finding interesting content</h3> <p>Researching and identifying useful content happens in three formats: </p> <ul> <li>Keyword and search landscape research</li> <li>On-site analytic deep dives</li> <li>User research</li> </ul> <p class="full-width"><img class="lazy lazy-hidden" src="//allthebests.online/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="http://d2v4zi8pl64nxt.cloudfront.net/seo-cyborg/5bbbeb8e509b00.62510166.png"><noscript><img src="http://d2v4zi8pl64nxt.cloudfront.net/seo-cyborg/5bbbeb8e509b00.62510166.png"></noscript></p> <p class="full-width"><img class="lazy lazy-hidden" src="//allthebests.online/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="http://d2v4zi8pl64nxt.cloudfront.net/seo-cyborg/5bbbeb8eac3866.27057245.png"><noscript><img src="http://d2v4zi8pl64nxt.cloudfront.net/seo-cyborg/5bbbeb8eac3866.27057245.png"></noscript></p> <p class="caption"><em>Visual modified from <a href="https://twitter.com/smrvl" target="_blank">@smrvl</a> via <a href="https://twitter.com/DannyProl" target="_blank">@DannyProl</a></em> </p> <h3>Audience research</h3> <p>When looking for audiences, we need to concentrate high percentages (super high index rates are great, but not required). Push channels (particularly ones with strong targeting capabilities) do better with high index rates. This makes sense, we need to know that 80% of our customers have certain leanings (because we’re looking for base-case), not that five users over-index on a niche topic (these five niche-topic lovers are perfect for targeted ads). </p> <p>Some seed research questions: </p> <ul> <li>Who are users?</li> <li>Where are they?</li> <li>Why do they buy?</li> <li>How do they buy? </li> <li>What do they want?</li> <li>Are they new or existing users?</li> <li>What do they value?</li> <li>What are their motivators?</li> <li>What is their relationship w/ tech?</li> <li>What do they do online?</li> <li>Are users engaging with other brands? <ul> <li>Is there an opportunity for synergy?</li> </ul> </li> <li>What can we borrow from other channels? <ul> <li>Digital presents a wealth of data, in which 1:1, closed-loop, people-based marketing exists. Leverage any data you can get and find useful. </li> </ul> </li> </ul> <p class="full-width"><img class="lazy lazy-hidden" src="//allthebests.online/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="http://d2v4zi8pl64nxt.cloudfront.net/seo-cyborg/5bbbeb8f261ad2.47131552.png"><noscript><img src="http://d2v4zi8pl64nxt.cloudfront.net/seo-cyborg/5bbbeb8f261ad2.47131552.png"></noscript></p> <h3>Content journey maps</h3> <p>All of this data can then go into creating a map of the user journey and overlaying relevant content. Below are a few types of mappings that are useful. </p> <h4>Illustrative user journey map</h4> <p>Sometimes when trying to process complex problems, it’s easier to break it down into smaller pieces. Illustrative user journeys can help with this problem! Take a single user’s journey and map it out, aligning relevant content experiences. </p> <p class="full-width"><img class="lazy lazy-hidden" src="//allthebests.online/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="http://d2v4zi8pl64nxt.cloudfront.net/seo-cyborg/5bbbeb8f937040.19955208.png"><noscript><img src="http://d2v4zi8pl64nxt.cloudfront.net/seo-cyborg/5bbbeb8f937040.19955208.png"></noscript></p> <h4>Funnel content mapping</h4> <p>This chart is deceptively simple; however, working through this graph can help sites to understand how each stage in the funnel affects users (note: the stages can be modified). This matrix can help with mapping who writers are talking to, their needs, and how to push them to the next stage in the funnel. </p> <p class="full-width"><img class="lazy lazy-hidden" src="//allthebests.online/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="http://d2v4zi8pl64nxt.cloudfront.net/seo-cyborg/5bbbeb8fea7008.06550198.png"><noscript><img src="http://d2v4zi8pl64nxt.cloudfront.net/seo-cyborg/5bbbeb8fea7008.06550198.png"></noscript></p> <h4>Content matrix</h4> <p>Mapping out content by intent and branding helps to visualize conversion potential. I find these extremely useful for prioritizing top-converting content initiatives (i.e., start with ensuring branded, transactional content is delivering the best experience, then move towards more generic, higher-funnel terms). </p> <p class="full-width"><img class="lazy lazy-hidden" src="//allthebests.online/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="http://d2v4zi8pl64nxt.cloudfront.net/seo-cyborg/5bbbeb90504226.77819288.png"><noscript><img src="http://d2v4zi8pl64nxt.cloudfront.net/seo-cyborg/5bbbeb90504226.77819288.png"></noscript></p> <h4>Overviews</h4> <p>Regardless of how the data is broken down, it’s vital to have a high-level view on the audience’s core attributes, opportunities to improve content, and strategy for closing the gap. </p> <p class="full-width"><img class="lazy lazy-hidden" src="//allthebests.online/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="http://d2v4zi8pl64nxt.cloudfront.net/seo-cyborg/5bbbeb90a0fb58.51957605.png"><noscript><img src="http://d2v4zi8pl64nxt.cloudfront.net/seo-cyborg/5bbbeb90a0fb58.51957605.png"></noscript></p> <h2>Connecting</h2> <p>Connecting is all about resonating with humans. Connecting is about understanding that customers are human (and we have certain constraints). Our mind is constantly filtering, managing, multitasking, processing, coordinating, organizing, and storing information. It is literally in our mind’s best interest to not remember 99% of the information and sensations that surround us (think of the lights, sounds, tangible objects, people surrounding you, and you’re still able to focus on reading the words on your screen — pretty incredible!). </p> <p>To become psychologically sticky, we must: </p> <ol> <li><strong>Get past the mind’s natural filter. </strong>A positive aspect of being a pull marketing channel is that individuals are already seeking out information, making it possible to intersect their user journey in a micro-moment.</li> <li><strong>From there we must be memorable. </strong>The brain tends to hold onto what’s relevant, useful, or interesting. Luckily, the searcher’s interest is already piqued (even if they aren’t consciously aware of why they searched for a particular topic).</li> </ol> <p class="full-width"><img class="lazy lazy-hidden" src="//allthebests.online/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="http://d2v4zi8pl64nxt.cloudfront.net/seo-cyborg/5bbbeb91148226.44422543.png"><noscript><img src="http://d2v4zi8pl64nxt.cloudfront.net/seo-cyborg/5bbbeb91148226.44422543.png"></noscript></p> <p>This means we have a unique opportunity to “be there” for people. This leads to a very simple, abstract philosophy: a great brand is like a great friend. </p> <p>We have similar relationship stages, we interweave throughout each other’s lives, and we have the ability to impact happiness. This comes down to the question: Do your online customers use adjectives they would use for a friend to describe your brand? </p> <p class="full-width"><img class="lazy lazy-hidden" src="//allthebests.online/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="http://d2v4zi8pl64nxt.cloudfront.net/seo-cyborg/5bbbeb91724631.34379410.png"><noscript><img src="http://d2v4zi8pl64nxt.cloudfront.net/seo-cyborg/5bbbeb91724631.34379410.png"></noscript></p> <p><strong>Action items:<br /> </strong> </p> <ul> <li>Is all content either relevant, useful, or interesting?</li> <li>Does the content honor your user’s questions?</li> <li>Does your brand have a personality that aligns with reality?</li> <li>Are you treating users as you would a friend?</li> <li>Do your users use friend-like adjectives to describe your brand and/or site?</li> <li>Do the brand’s actions align with overarching goals?</li> <li>Is your experience trust-inspiring?</li> <li>https://?</li> <li>Using Limited ads in layout?</li> <li>Does the site have proof of claims?</li> <li>Does the site use relevant reviews and testimonials?</li> <li>Is contact information available and easily findable?</li> <li>Is relevant information intuitively available to users?</li> <li>Is it as easy to buy/subscribe as it is to return/cancel?</li> <li>Is integrity visible throughout the entire conversion process and experience?</li> <li>Does site have credible reputation across the web?</li> </ul> <p>Ultimately, being able to strategically, seamlessly create compelling user experiences which make sense to bots is what the SEO cyborg is all about. ☺ </p> <p class="full-width"><img class="lazy lazy-hidden" src="//allthebests.online/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="http://d2v4zi8pl64nxt.cloudfront.net/seo-cyborg/5bbbef37c8dcb4.09970925.png"><noscript><img src="http://d2v4zi8pl64nxt.cloudfront.net/seo-cyborg/5bbbef37c8dcb4.09970925.png"></noscript></p> <h2>tl;dr</h2> <ul> <li>Ensure site = crawlable, renderable, and indexable</li> <li>Ensure all signals = clear, aligned</li> <li>Answering related, semantically salient questions</li> <li>Research keywords, the search landscape, site performance, and develop audience segments</li> <li>Use audience segments to map content and prioritize initiatives</li> <li>Ensure content is relevant, useful, or interesting</li> <li>Treat users as friend, be worthy of their trust</li> </ul> <p>This article is based off of my MozCon talk (with a few slides from the Appendix pulled forward). The full deck is available on <a href="https://www.slideshare.net/sandersal1/the-seo-cyborg-moz-2018-full-edition?qid=b402b201-22a7-45e8-b86b-5f4f200bd434&v=&b=&from_search=1" target="_blank">Slideshare</a>, and the official videos can be purchased <a href="https://moz.com/mozcon/videos" target="_blank" onclick="_gaq.push(['_trackEvent', 'blog', 'The SEO Cyborg: How to Resonate with Users & Make Sense to Search Bots', 'Videos']);">here</a>. Please feel free to reach out with any questions in the comments below or via Twitter <a href="https://twitter.com/AlexisKSanders" target="_blank">@AlexisKSanders</a>.</p> <p></p> <p><a href="https://moz.com/moztop10">Sign up for The Moz Top 10</a>, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. 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value="841">   google analytics alternatives</option> <option class="level-1" value="965">   google apps</option> <option class="level-1" value="872">   google data</option> <option class="level-1" value="1572">   google my business</option> <option class="level-1" value="1304">   google update</option> <option class="level-1" value="966">   gsuite</option> <option class="level-1" value="1007">   guest post</option> <option class="level-1" value="668">   hack</option> <option class="level-1" value="1242">   hacked wordpress</option> <option class="level-1" value="1462">   hacked wordpress site</option> <option class="level-1" value="1463">   hacked wordpress sites</option> <option class="level-1" value="669">   hacking</option> <option class="level-1" value="1008">   hashtag</option> <option class="level-1" value="897">   header tag</option> <option class="level-1" value="1046">   health wordpress themes</option> <option class="level-1" value="1499">   hire wordpress 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value="1537">   how to take a screenshot of your blog posts</option> <option class="level-1" value="1335">   how to track downloads in wordpress</option> <option class="level-1" value="1532">   how to transfer squarespace to wordpress</option> <option class="level-1" value="590">   how to upload HTML page to WordPress site</option> <option class="level-1" value="898">   html</option> <option class="level-1" value="899">   html tags</option> <option class="level-1" value="1399">   http 504 error in wordpress</option> <option class="level-1" value="1030">   https and ssl in wordpress</option> <option class="level-1" value="1197">   idx real estate website</option> <option class="level-1" value="1198">   idx real estate wordpress themes</option> <option class="level-1" value="1699">   images in menu wordpress</option> <option class="level-1" value="541">   images in wordpress widget</option> <option class="level-1" value="1690">   import</option> <option class="level-1" value="1094">   import external images in wordpress</option> <option class="level-1" value="1095">   import images in wordpress</option> <option class="level-1" value="1584">   importing your blog from blogger to wordpress</option> <option class="level-1" value="1585">   importing your blog to wordpress</option> <option class="level-1" value="1238">   increase click-through rate</option> <option class="level-1" value="1239">   increase ctr</option> <option class="level-1" value="1009">   influencer</option> <option class="level-1" value="1476">   influencer marketing strategy</option> <option class="level-1" value="193">   Instagram</option> <option class="level-1" value="1010">   instagram bio</option> <option class="level-1" value="756">   install wordpress on amazon web services</option> <option class="level-1" value="757">   install wordpress on aws</option> <option class="level-1" value="1544">   install wordpress on mac</option> <option class="level-1" value="1738">   javascript 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class="level-1" value="1575">   meta description tag</option> <option class="level-1" value="901">   meta tags</option> <option class="level-1" value="1693">   migration</option> <option class="level-1" value="1658">   misconception</option> <option class="level-1" value="1126">   mobile optimization</option> <option class="level-1" value="1708">   mobile serp</option> <option class="level-1" value="664">   modal login</option> <option class="level-1" value="665">   modal login in wordpress</option> <option class="level-1" value="1353">   mortgage calculator</option> <option class="level-1" value="1012">   most wanted wordpress tricks</option> <option class="level-1" value="1096">   moving to wordpress</option> <option class="level-1" value="1586">   moving your blog to wordpress</option> <option class="level-1" value="1211">   multi-author</option> <option class="level-1" value="1725">   multilingual wordpress</option> <option class="level-1" value="1659">   myth</option> <option 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value="1408">   security updates</option> <option class="level-1" value="432">   seed list</option> <option class="level-1" value="1717">   seedprod</option> <option class="level-1" value="38">   SEO</option> <option class="level-1" value="1430">   seo agency</option> <option class="level-1" value="733">   seo audit</option> <option class="level-1" value="734">   seo budget</option> <option class="level-1" value="1576">   seo factors</option> <option class="level-1" value="735">   seo tool</option> <option class="level-1" value="606">   SERP analysis</option> <option class="level-1" value="607">   SERP data</option> <option class="level-1" value="608">   serp features</option> <option class="level-1" value="960">   server-side rendering</option> <option class="level-1" value="509">   show or hide custom fields in WordPress</option> <option class="level-1" value="272">   Showcase</option> <option class="level-1" value="1109">   sidebar login form in wordpress</option> <option class="level-1" value="1110">   sidebar login widget</option> <option class="level-1" value="929">   simply exclude plugin</option> <option class="level-1" value="930">   simply exclude specific pages from wordpress search</option> <option class="level-1" value="1342">   site traffic</option> <option class="level-1" value="1343">   site visitor</option> <option class="level-1" value="1154">   small business</option> <option class="level-1" value="1557">   small business accounting</option> <option class="level-1" value="1558">   small business bookkeeping</option> <option class="level-1" value="847">   small business website</option> <option class="level-1" value="194">   Snapchat</option> <option class="level-1" value="192">   Social Media</option> <option class="level-1" value="1395">   social media post</option> <option class="level-1" value="1396">   social media strategy</option> <option class="level-1" value="609">   sponsored results</option> <option class="level-1" value="741">   squarespace</option> <option class="level-1" value="1533">   squarespace to wordpress</option> <option class="level-1" value="1534">   squarespace vs wordpress</option> <option class="level-1" value="1255">   ssl https issues wordpress</option> <option class="level-1" value="1420">   start a travel blog</option> <option class="level-1" value="1507">   starting a blog</option> <option class="level-1" value="433">   startup marketing</option> <option class="level-1" value="1271">   startup themes</option> <option class="level-1" value="1522">   storytelling</option> <option class="level-1" value="1415">   stripe for wordpress</option> <option class="level-1" value="1416">   stripe payment plugins for wordpress</option> <option class="level-1" value="1577">   structured data</option> <option class="level-1" value="980">   stumbleupon wordpress</option> <option class="level-1" value="1067">   subscriber</option> <option class="level-1" value="888">   survey</option> <option class="level-1" value="1444">   switch to classic editor</option> <option class="level-1" value="1297">   table of contents for long articles</option> <option class="level-1" value="1298">   table of contents in wordpress posts</option> <option class="level-1" value="1539">   take a screenshot for your blog</option> <option class="level-1" value="1540">   take a screenshot of your blog posts</option> <option class="level-1" value="736">   target audience</option> <option class="level-1" value="434">   targeted audience</option> <option class="level-1" value="497">   taxonomies</option> <option class="level-1" value="1431">   testimonial</option> <option class="level-1" value="645">   Themes</option> <option class="level-1" value="1219">   themes for dentists</option> <option class="level-1" value="1735">   thomas cook</option> <option class="level-1" value="505">   time calculator plugin</option> <option class="level-1" value="1508">   tips for starting a blog</option> <option 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value="1578">   voice search query</option> <option class="level-1" value="1579">   voice search results</option> <option class="level-1" value="961">   vue</option> <option class="level-1" value="962">   web app</option> <option class="level-1" value="963">   web application</option> <option class="level-1" value="672">   website hack</option> <option class="level-1" value="673">   website security</option> <option class="level-1" value="1345">   website traffic</option> <option class="level-1" value="1432">   website visitor tracking</option> <option class="level-1" value="742">   weebly</option> <option class="level-1" value="823">   what is a child page</option> <option class="level-1" value="1167">   what is blog</option> <option class="level-1" value="1500">   where to find wordpress developers</option> <option class="level-1" value="1524">   whiteboard video</option> <option class="level-1" value="1168">   why people blog</option> <option class="level-1" 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value="1674">   wordpress css plugin</option> <option class="level-1" value="1675">   wordpress custom css plugin</option> <option class="level-1" value="510">   wordpress custom fields</option> <option class="level-1" value="1501">   WordPress developers for hire</option> <option class="level-1" value="1336">   wordpress download manager</option> <option class="level-1" value="565">   wordpress editorial plugins</option> <option class="level-1" value="268">   wordpress error</option> <option class="level-1" value="1132">   wordpress errors</option> <option class="level-1" value="688">   wordpress facts</option> <option class="level-1" value="1143">   wordpress foundation</option> <option class="level-1" value="949">   wordpress free ssl certificate</option> <option class="level-1" value="647">   wordpress gdpr compliance</option> <option class="level-1" value="1466">   wordpress hacked</option> <option class="level-1" value="1014">   wordpress hacks</option> <option class="level-1" value="1144">   wordpress history</option> <option class="level-1" value="1031">   wordpress https plugin</option> <option class="level-1" value="542">   wordpress image widget</option> <option class="level-1" value="574">   wordpress images</option> <option class="level-1" value="1454">   wordpress into mobile app</option> <option class="level-1" value="813">   wordpress landing page plugin</option> <option class="level-1" value="1545">   wordpress localhost mac</option> <option class="level-1" value="1546">   wordpress localserver mac</option> <option class="level-1" value="1111">   wordpress login widget</option> <option class="level-1" value="1404">   wordpress maintenance mode</option> <option class="level-1" value="1660">   wordpress misconception</option> <option class="level-1" value="511">   wordpress missing custom fields</option> <option class="level-1" value="1455">   wordpress mobile app generator</option> <option class="level-1" value="1354">   wordpress mortgage 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value="557">   wordpress products without cart</option> <option class="level-1" value="558">   wordpress products without shopping cart</option> <option class="level-1" value="275">   wordpress quiz plugin</option> <option class="level-1" value="855">   wordpress security</option> <option class="level-1" value="1705">   wordpress security plugins</option> <option class="level-1" value="856">   wordpress security scanners</option> <option class="level-1" value="1409">   wordpress security updates</option> <option class="level-1" value="1077">   wordpress site listed on google</option> <option class="level-1" value="1346">   wordpress smtp settings</option> <option class="level-1" value="1373">   wordpress speed</option> <option class="level-1" value="1374">   wordpress speed and performance</option> <option class="level-1" value="1032">   wordpress ssl</option> <option class="level-1" value="1272">   wordpress startup themes</option> <option class="level-1" value="842">   wordpress statcounter</option> <option class="level-1" value="689">   wordpress stats</option> <option class="level-1" value="442">   wordpress stripe plugin</option> <option class="level-1" value="1608">   wordpress theme shops</option> <option class="level-1" value="1609">   wordpress themes</option> <option class="level-1" value="1220">   wordpress themes for dentists</option> <option class="level-1" value="1273">   wordpress themes for startups</option> <option class="level-1" value="1320">   wordpress themes for yoga</option> <option class="level-1" value="1015">   wordpress tricks</option> <option class="level-1" value="690">   wordpress usage stats</option> <option class="level-1" value="1494">   wordpress user roles</option> <option class="level-1" value="1437">   wordpress vip</option> <option class="level-1" value="1665">   wordpress voice message plugins</option> <option class="level-1" value="857">   wordpress vulnerability scanners</option> <option class="level-1" value="1321">   wordpress yoga themes</option> <option class="level-1" value="1438">   wordpress.com</option> <option class="level-1" value="227">   Work from home</option> <option class="level-1" value="1597">   worpdress backup using vaultpress</option> <option class="level-1" value="1347">   wp mail smtp</option> <option class="level-1" value="1348">   wp mail smtp settings</option> <option class="level-1" value="1410">   wp security updates</option> <option class="level-1" value="1016">   wp-config tricks</option> <option class="level-1" value="707">   wpforms</option> <option class="level-1" value="790">   yelp reviews</option> <option class="level-1" value="791">   yelp reviews on your wordpress site</option> <option class="level-1" value="1322">   yoga themes</option> <option class="level-1" value="1323">   yoga website themes</option> <option class="level-1" value="809">   youtube seo</option> <option class="level-0" value="25">Business</option> <option class="level-1" value="1477">   4Ps</option> <option class="level-1" value="1478">   4Ps of digital</option> <option class="level-1" value="513">   7-Eleven</option> <option class="level-1" value="551">   A/B testing</option> <option class="level-1" value="1551">   ABM</option> <option class="level-1" value="296">   Accenture</option> <option class="level-1" value="1552">   account-based marketing</option> <option class="level-1" value="1456">   acquisitions</option> <option class="level-1" value="1221">   ad agency</option> <option class="level-1" value="792">   ad fraud</option> <option class="level-1" value="793">   ad targeting</option> <option class="level-1" value="1614">   ad tech</option> <option class="level-1" value="1033">   Adestra</option> <option class="level-1" value="405">   Adidas</option> <option class="level-1" value="326">   Adobe</option> <option class="level-1" value="1468">   ads</option> <option class="level-1" value="1615">   ads.txt</option> <option class="level-1" value="837">   adtech</option> <option class="level-1" value="1107">   Ahrefs</option> <option class="level-1" value="327">   AI</option> <option class="level-1" value="858">   AI chatbot</option> <option class="level-1" value="773">   AI content creation</option> <option class="level-1" value="774">   AI content generator</option> <option class="level-1" value="775">   AI content marketing</option> <option class="level-1" value="1591">   AI ethics</option> <option class="level-1" value="848">   AI for ecommerce</option> <option class="level-1" value="849">   AI online shopping</option> <option class="level-1" value="674">   Airbnb</option> <option class="level-1" value="391">   Alexa</option> <option class="level-1" value="938">   algorithm</option> <option class="level-1" value="883">   Alibaba</option> <option class="level-1" value="1201">   Alphabet</option> <option class="level-1" value="297">   Amazon</option> <option class="level-1" value="1642">   Amazon ads</option> <option class="level-1" value="651">   amazon echo</option> <option class="level-1" value="86">   Amazon FBA</option> <option class="level-1" value="1112">   Amazon Fresh</option> <option class="level-1" value="1052">   Amazon Prime</option> <option class="level-1" value="1078">   Amobee</option> <option class="level-1" value="359">   AMP</option> <option class="level-1" value="491">   Analysis</option> <option class="level-1" value="648">   analytics</option> <option class="level-1" value="838">   Analyzing Customer Data</option> <option class="level-1" value="758">   Android</option> <option class="level-1" value="1155">   Andx</option> <option class="level-1" value="1457">   APAC</option> <option class="level-1" value="652">   API</option> <option class="level-1" value="1079">   Apple</option> <option class="level-1" value="759">   Apple Pay</option> <option class="level-1" value="1603">   Apple Search Ads</option> <option class="level-1" value="328">   AR</option> <option class="level-1" value="512">   AR & VR</option> <option class="level-1" value="329">   AR and VR</option> <option class="level-1" value="514">   AR apps</option> <option class="level-1" value="1169">   ARKit</option> <option class="level-1" value="945">   Artifical Intelligence</option> <option class="level-1" value="1497">   Asset allocation</option> <option class="level-1" value="1619">   AT&T</option> <option class="level-1" value="354">   Attribution</option> <option class="level-1" value="1266">   attribution model</option> <option class="level-1" value="971">   Audience Analysis</option> <option class="level-1" value="615">   audience insights</option> <option class="level-1" value="330">   Augmented reality</option> <option class="level-1" value="515">   augmented reality apps</option> <option class="level-1" value="59">   Automate your personal finances</option> <option class="level-1" value="1653">   automation</option> <option class="level-1" value="699">   B2B email automation</option> <option class="level-1" value="700">   B2B lead nurturing</option> <option class="level-1" value="701">   B2B marketing automation</option> <option class="level-1" value="1234">   B2C</option> <option class="level-1" value="1053">   back to school</option> <option class="level-1" value="1256">   Bank of America</option> <option class="level-1" value="1337">   beacons</option> <option class="level-1" value="64">   Behavior Change</option> <option class="level-1" value="1314">   behavioral data</option> <option class="level-1" value="1654">   behavioral marketing</option> <option class="level-1" value="298">   behavioral retargeting</option> <option class="level-1" value="593">   behavioral targeting</option> <option class="level-1" value="850">   benefits of AI in ecommerce</option> <option class="level-1" value="1027">   Best Buy</option> <option class="level-1" value="691">   best e-commerce platform 2018</option> <option class="level-1" value="1740">   best practices</option> <option class="level-1" value="1592">   bias</option> <option class="level-1" value="1274">   Bidalgo</option> <option class="level-1" value="972">   Big data</option> <option class="level-1" value="890">   Black Friday</option> <option class="level-1" value="500">   Blockchain</option> <option class="level-1" value="144">   Blog Setup</option> <option class="level-1" value="152">   Blogging Tips</option> <option class="level-1" value="951">   bluetooth</option> <option class="level-1" value="794">   bots</option> <option class="level-1" value="1187">   BounceX</option> <option class="level-1" value="1513">   Branch</option> <option class="level-1" value="675">   brand partnerships</option> <option class="level-1" value="1643">   brand registry</option> <option class="level-1" value="1495">   Brand safety</option> <option class="level-1" value="458">   Branding</option> <option class="level-1" value="1588">   brands</option> <option class="level-1" value="1620">   BrandTotal</option> <option 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value="1712">   email open rate</option> <option class="level-1" value="552">   Email Outreach</option> <option class="level-1" value="764">   eMarketer</option> <option class="level-1" value="1160">   Emerging Technology</option> <option class="level-1" value="1089">   Emoji</option> <option class="level-1" value="1548">   employees</option> <option class="level-1" value="973">   engagement</option> <option class="level-1" value="32">   Entrepreneur</option> <option class="level-1" value="75">   Entrepreneurship</option> <option class="level-1" value="1021">   EU</option> <option class="level-1" value="1324">   EU privacy</option> <option class="level-1" value="867">   Event</option> <option class="level-1" value="95">   Event marketing</option> <option class="level-1" value="1634">   events</option> <option class="level-1" value="1647">   evnets</option> <option class="level-1" value="318">   Eye Tracking</option> <option class="level-1" value="1000">   Facebook ads</option> <option class="level-1" value="1382">   Facebook Live</option> <option class="level-1" value="531">   Facebook Messanger</option> <option class="level-1" value="1257">   Facebook Messenger</option> <option class="level-1" value="1496">   fake news</option> <option class="level-1" value="1135">   FAQ</option> <option class="level-1" value="1645">   FBA</option> <option class="level-1" value="1646">   FBM</option> <option class="level-1" value="1649">   Finance</option> <option class="level-1" value="1714">   Food Trust</option> <option class="level-1" value="1114">   Forbes</option> <option class="level-1" value="1174">   Forex trading</option> <option class="level-1" value="1618">   Forrester Research</option> <option class="level-1" value="1149">   fospha</option> <option class="level-1" value="1246">   Foundation</option> <option class="level-1" value="407">   Foursquare</option> <option class="level-1" value="1702">   fraud</option> <option class="level-1" value="784">   Freelancing and consulting</option> <option class="level-1" value="1744">   Freelancing, Consulting & Hustling</option> <option class="level-1" value="1188">   funding</option> <option class="level-1" value="1502">   Gen Z</option> <option class="level-1" value="559">   General Marketing</option> <option class="level-1" value="1503">   generations</option> <option class="level-1" value="1213">   Genpact</option> <option class="level-1" value="408">   geolocation</option> <option class="level-1" value="71">   Getting Started</option> <option class="level-1" value="1099">   GIF</option> <option class="level-1" value="1715">   Glint</option> <option class="level-1" value="309">   Google</option> <option class="level-1" value="89">   Google Adsense</option> <option class="level-1" value="1203">   Google Cloud</option> <option class="level-1" value="394">   Google Home</option> <option class="level-1" value="1525">   grocery apps</option> <option class="level-1" value="1526">   grocery retail</option> <option class="level-1" value="1145">   GroupM</option> <option class="level-1" value="1417">   growth</option> <option class="level-1" value="1655">   Grubhub</option> <option class="level-1" value="1667">   guide</option> <option class="level-1" value="1258">   H&M</option> <option class="level-1" value="1090">   Harry Potter</option> <option class="level-1" value="737">   Hasbro</option> <option class="level-1" value="1313">   Hertz</option> <option class="level-1" value="1055">   holiday shopping</option> <option class="level-1" value="939">   Home Depot</option> <option class="level-1" value="1567">   HootSuite</option> <option class="level-1" value="1172">   Houzz</option> <option class="level-1" value="157">   how to</option> <option class="level-1" value="72">   How to Dropship</option> <option class="level-1" value="85">   How to Grow Your Business</option> <option class="level-1" value="1367">   How to negotiate</option> <option class="level-1" value="173">   how to start a blog</option> <option class="level-1" value="76">   How to Start a Business</option> <option class="level-1" value="655">   HubSpot</option> <option class="level-1" value="1363">   Hulu</option> <option class="level-1" value="940">   Human Curation</option> <option class="level-1" value="1559">   human interaction</option> <option class="level-1" value="580">   Human resources</option> <option class="level-1" value="66">   Hustling</option> <option class="level-1" value="831">   IAB</option> <option class="level-1" value="1161">   IBM</option> <option class="level-1" value="1189">   IBM Watson</option> <option class="level-1" value="918">   IGTV</option> <option class="level-1" value="1514">   iHeartMedia</option> <option class="level-1" value="1039">   IHOb</option> <option class="level-1" value="1040">   IHOP</option> <option class="level-1" value="447">   IKEA</option> <option class="level-1" value="1668">   Impact</option> <option class="level-1" value="1703">   in-house</option> <option class="level-1" value="1704">   in-house programmatic</option> <option class="level-1" value="576">   in-store experience</option> <option class="level-1" value="719">   Inbound Marketing</option> <option class="level-1" value="720">   inbound marketing campaign</option> <option class="level-1" value="1148">   Industry Developments</option> <option class="level-1" value="1604">   industry news</option> <option class="level-1" value="1028">   influencer marketing</option> <option class="level-1" value="1669">   influencers</option> <option class="level-1" value="1190">   Influential</option> <option class="level-1" value="1278">   Innovation</option> <option class="level-1" value="73">   Insights</option> <option class="level-1" value="74">   Inspiration</option> <option class="level-1" value="459">   Instagram Marketing</option> <option class="level-1" value="1589">   Instagram Shopping</option> <option class="level-1" value="409">   Instagram Stories</option> <option class="level-1" value="1527">   instore pickup</option> <option class="level-1" value="1487">   intent</option> <option class="level-1" value="815">   interactive vr content</option> <option class="level-1" value="33">   Internet & Online Business</option> <option class="level-1" value="931">   Internet of things</option> <option class="level-1" value="716">   Internet Trends</option> <option class="level-1" value="1418">   interview</option> <option class="level-1" value="1349">   Introductory Articles</option> <option class="level-1" value="101">   Investing</option> <option class="level-1" value="568">   Investor psychology</option> <option class="level-1" value="765">   iOS</option> <option class="level-1" value="1491">   iOS 12</option> <option class="level-1" value="561">   IoT</option> <option class="level-1" value="1490">   iPhone</option> <option class="level-1" value="941">   IPO</option> <option class="level-1" value="1001">   IT</option> <option class="level-1" value="798">   JavaScript</option> <option class="level-1" value="1553">   Jenn Steele</option> <option class="level-1" value="1470">   Kaepernick</option> <option class="level-1" value="516">   Kate Spade</option> <option class="level-1" value="448">   Kenshoo</option> <option class="level-1" value="586">   Kentico</option> <option class="level-1" value="177">   Keyword Research</option> <option class="level-1" value="335">   Keywords</option> <option class="level-1" value="1041">   KFC</option> <option class="level-1" value="1445">   Kiip</option> <option class="level-1" value="1713">   kinetic email</option> <option class="level-1" value="1250">   Kiri Masters</option> <option class="level-1" value="717">   Kleiner Perkins</option> <option class="level-1" value="1275">   KPI</option> <option class="level-1" value="1034">   L’Oreal</option> <option class="level-1" value="832">   last-click attribution</option> <option class="level-1" value="97">   Leadership</option> <option class="level-1" value="1731">   Levi’s</option> <option class="level-1" value="696">   Lifestyle</option> <option class="level-1" value="176">   Link Building</option> <option class="level-1" value="868">   LinkedIn</option> <option class="level-1" value="1383">   live video</option> <option class="level-1" value="1384">   live-streaming</option> <option class="level-1" value="697">   Living a Rich Life</option> <option class="level-1" value="577">   location-based</option> <option class="level-1" value="410">   location-based marketing</option> <option class="level-1" value="336">   Louis Vuitton (LV)</option> <option class="level-1" value="766">   Loyalty</option> <option class="level-1" value="1035">   Loyalty programs</option> <option class="level-1" value="1458">   M&As</option> <option class="level-1" value="595">   machine learning</option> <option class="level-1" value="349">   Macy’s</option> <option class="level-1" value="1554">   Madison Logic</option> <option class="level-1" value="1610">   MailChimp</option> <option class="level-1" value="149">   Make Money</option> <option class="level-1" value="20">   make money online</option> <option class="level-1" value="1204">   maps</option> <option class="level-1" value="718">   Mark Meeker</option> <option class="level-1" value="824">   marketing attribution</option> <option class="level-1" value="875">   marketing automation</option> <option class="level-1" value="876">   marketing operations</option> <option class="level-1" value="1369">   marketing stack</option> <option class="level-1" value="286">   marketing strategy</option> <option class="level-1" value="1549">   marketing team</option> <option class="level-1" value="323">   Marketing Technology</option> <option class="level-1" value="70">   Marketing Your Store</option> <option class="level-1" value="1247">   Marketo</option> <option class="level-1" value="324">   Martech</option> <option class="level-1" value="1446">   martech company of the week</option> <option class="level-1" value="1568">   martech review</option> <option class="level-1" value="1370">   martech stack</option> <option class="level-1" value="1635">   MarTechConf</option> <option class="level-1" value="656">   Mary Meeker</option> <option class="level-1" value="946">   MasterCard</option> <option class="level-1" value="1082">   McDonald’s</option> <option class="level-1" value="411">   measurement</option> <option class="level-1" value="1361">   Media & Publishing</option> <option class="level-1" value="1146">   Merkle</option> <option class="level-1" value="1504">   messaging</option> <option class="level-1" value="412">   messaging apps</option> <option class="level-1" value="1325">   messenger</option> <option class="level-1" value="1488">   Metrics</option> <option class="level-1" value="833">   Michael Kors</option> <option class="level-1" value="1405">   micro influencers</option> <option class="level-1" value="596">   Microsoft</option> <option class="level-1" value="1029">   millenials</option> <option class="level-1" value="413">   millennials</option> <option class="level-1" value="414">   Millward Brown</option> <option class="level-1" value="63">   Miscellaneous</option> <option class="level-1" value="1633">   ML</option> <option class="level-1" value="1694">   MLB</option> <option class="level-1" value="350">   mobile</option> <option class="level-1" value="1447">   mobile ads</option> <option class="level-1" value="1599">   mobile advertising</option> <option class="level-1" value="339">   mobile apps</option> <option class="level-1" value="884">   mobile checkout</option> <option class="level-1" value="1290">   mobile commerce</option> <option class="level-1" value="911">   mobile customer experience</option> <option class="level-1" value="1718">   mobile location data</option> <option class="level-1" value="767">   mobile payments</option> <option class="level-1" value="1741">   mobile video</option> <option class="level-1" value="1338">   mobile wallets</option> <option class="level-1" value="1686">   mobile-first</option> <option class="level-1" value="1742">   mobile-friendly</option> <option class="level-1" value="1448">   moments</option> <option class="level-1" value="60">   Money Management</option> <option class="level-1" value="560">   More News</option> <option class="level-1" value="870">   multi-channel marketing</option> <option class="level-1" value="357">   multi-touch attribution</option> <option class="level-1" value="1267">   multichannel</option> <option class="level-1" value="1091">   NASA</option> <option class="level-1" value="1136">   navigation</option> <option class="level-1" value="415">   NBA</option> <option class="level-1" value="1083">   NBC Universal</option> <option class="level-1" value="1364">   Netflix</option> <option class="level-1" value="1687">   New Era</option> <option class="level-1" value="1214">   New York University</option> <option class="level-1" value="952">   NFC</option> <option class="level-1" value="1695">   NFL</option> <option class="level-1" value="88">   Niche Business Ideas</option> <option class="level-1" value="416">   Nielsen</option> <option class="level-1" value="417">   Nike</option> <option class="level-1" value="1207">   Nikon</option> <option class="level-1" value="990">   NLP</option> <option class="level-1" value="1339">   Nordstrom</option> <option class="level-1" value="1162">   North Face</option> <option class="level-1" value="1137">   NPR</option> <option class="level-1" value="517">   NYTimes.com</option> <option class="level-1" value="492">   Objectives</option> <option class="level-1" value="518">   Olympics</option> <option class="level-1" value="340">   omnichannel</option> <option class="level-1" value="178">   On-Site SEO</option> <option class="level-1" value="1680">   online customer reviews</option> <option class="level-1" value="1528">   online grocery</option> <option class="level-1" value="114">   Online Marketing</option> <option class="level-1" value="1439">   online retail</option> <option class="level-1" value="1681">   online reviews</option> <option class="level-1" value="1440">   online shopping</option> <option class="level-1" value="150">   online success</option> <option class="level-1" value="1150">   optimization</option> <option class="level-1" value="519">   oreo</option> <option class="level-1" value="721">   outbound marketing</option> <option class="level-1" value="953">   packaging</option> <option class="level-1" value="84">   Paid Marketing</option> <option class="level-1" value="1147">   paid social</option> <option class="level-1" value="1670">   partner marketing</option> <option class="level-1" value="1648">   partnerships</option> <option class="level-1" value="1688">   payment</option> <option class="level-1" value="174">   Payment Gateway</option> <option class="level-1" value="160">   Payment Gateways</option> <option class="level-1" value="161">   Payment Processor</option> <option class="level-1" value="162">   Paypal</option> <option class="level-1" value="1611">   PebblePost</option> <option class="level-1" value="1215">   Pega</option> <option class="level-1" value="1058">   performance</option> <option class="level-1" value="1059">   performance marketing</option> <option class="level-1" value="1248">   Personal entrepreneurship</option> <option class="level-1" value="57">   Personal finance</option> <option class="level-1" value="311">   personalization</option> <option class="level-1" value="1419">   Phrasee</option> <option class="level-1" value="578">   Phygital</option> <option class="level-1" value="449">   Pinterest</option> <option class="level-1" value="579">   Pinterest Lens</option> <option class="level-1" value="395">   Pizza Hut</option> <option class="level-1" value="1205">   Play Store</option> <option class="level-1" value="999">   Podcast</option> <option class="level-1" value="1515">   podcasting</option> <option class="level-1" value="1249">   Popular Posts</option> <option class="level-1" value="1193">   POS</option> <option class="level-1" value="1489">   prediction</option> <option class="level-1" value="1056">   Prime Day</option> <option class="level-1" value="1022">   privacy policy</option> <option class="level-1" value="120">   Product Delivery</option> <option class="level-1" value="1612">   programmatic</option> <option class="level-1" value="1412">   programmatic advertising</option> <option class="level-1" value="1413">   Programmatic buying</option> <option class="level-1" value="1613">   programmatic direct mail</option> <option class="level-1" value="62">   Psychology of Money</option> <option class="level-1" value="1100">   publish</option> <option class="level-1" value="103">   Purchasing</option> <option class="level-1" value="1226">   PwC</option> <option class="level-1" value="1459">   Q&A</option> <option class="level-1" value="954">   QR Codes</option> <option class="level-1" value="1036">   RadioShack</option> <option class="level-1" value="55">   Real estate</option> <option class="level-1" value="839">   real-time personalization</option> <option class="level-1" value="1616">   recap</option> <option class="level-1" value="461">   Recruitment</option> <option class="level-1" value="834">   Remarketing</option> <option class="level-1" value="1747">   reports</option> <option class="level-1" value="912">   research</option> <option class="level-1" value="1748">   resources</option> <option class="level-1" value="768">   restaurant apps</option> <option class="level-1" value="769">   restaurants</option> <option class="level-1" value="313">   retail</option> <option class="level-1" value="314">   retargeting</option> <option class="level-1" value="1600">   rich media</option> <option class="level-1" value="825">   ROI</option> <option class="level-1" value="1037">   Saks</option> <option class="level-1" value="96">   Sales</option> <option class="level-1" value="1134">   salesforce</option> <option class="level-1" value="932">   Samsung</option> <option class="level-1" value="1550">   SAP</option> <option class="level-1" value="61">   Saving</option> <option class="level-1" value="657">   Scott Brinker</option> <option class="level-1" value="58">   Scripts</option> <option class="level-1" value="351">   search</option> <option class="level-1" value="119">   Search Engine Marketing</option> <option class="level-1" value="445">   Search Marketing</option> <option class="level-1" value="1743">   search summit</option> <option class="level-1" value="1696">   second screen</option> <option class="level-1" value="786">   Security</option> <option class="level-1" value="81">   Sell on Amazon</option> <option class="level-1" value="151">   selling online</option> <option class="level-1" value="341">   Sephora</option> <option class="level-1" value="892">   Shazam</option> <option class="level-1" value="158">   Shop Admin Tips</option> <option class="level-1" value="1590">   shopping</option> <option class="level-1" value="1194">   Single Page Applications</option> <option class="level-1" value="747">   Siri</option> <option class="level-1" value="1516">   Sisense</option> <option class="level-1" value="933">   smart objects</option> <option class="level-1" value="934">   smart technology</option> <option class="level-1" value="935">   smartphones</option> <option class="level-1" value="1042">   SMB</option> <option class="level-1" value="1158">   SMS</option> <option class="level-1" value="1719">   snapchat influencers</option> <option class="level-1" value="1505">   social</option> <option class="level-1" value="404">   Social & Community</option> <option class="level-1" value="418">   social commerce</option> <option class="level-1" value="616">   social listening</option> <option class="level-1" value="617">   social media insights</option> <option class="level-1" value="68">   Social Media Marketing</option> <option class="level-1" value="419">   social metrics</option> <option class="level-1" value="618">   social platform design</option> <option class="level-1" value="1482">   social responsibility</option> <option class="level-1" value="1587">   social shopping</option> <option class="level-1" value="776">   Social Skills</option> <option class="level-1" value="1621">   Software</option> <option class="level-1" value="1195">   SPA</option> <option class="level-1" value="581">   Sponsored</option> <option class="level-1" value="316">   sponsored content</option> <option class="level-1" value="1084">   sports</option> <option class="level-1" value="1697">   sports marketing</option> <option class="level-1" value="1191">   StackAdapt</option> <option class="level-1" value="396">   Starbucks</option> <option class="level-1" value="98">   Start a business</option> <option class="level-1" value="29">   Startups</option> <option class="level-1" value="78">   Store Content</option> <option class="level-1" value="79">   Store Setup</option> <option class="level-1" value="532">   Stories</option> <option class="level-1" value="567">   Strategies</option> <option class="level-1" value="869">   Strategy</option> <option class="level-1" value="358">   Strategy & Leadership</option> <option class="level-1" value="1365">   streaming service</option> <option class="level-1" value="175">   Stripe</option> <option class="level-1" value="814">   Success Stories</option> <option class="level-1" value="1315">   T-Mobile</option> <option class="level-1" value="420">   Taco Bell</option> <option class="level-1" value="1716">   Talldesk</option> <option class="level-1" value="320">   Target</option> <option class="level-1" value="317">   targeting</option> <option class="level-1" value="171">   Tech Tips</option> <option class="level-1" value="90">   Technology</option> <option class="level-1" value="1276">   Tel Aviv</option> 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class="level-1" value="597">   Twitter</option> <option class="level-1" value="678">   Uber</option> <option class="level-1" value="1467">   Uberall</option> <option class="level-1" value="770">   UI</option> <option class="level-1" value="679">   Unicorn</option> <option class="level-1" value="1689">   Upscale</option> <option class="level-1" value="1173">   USA Today</option> <option class="level-1" value="321">   user experience</option> <option class="level-1" value="771">   User Experience (Ux)</option> <option class="level-1" value="772">   user interface</option> <option class="level-1" value="344">   user-generated content (UGC)</option> <option class="level-1" value="1163">   ux</option> <option class="level-1" value="1483">   values</option> <option class="level-1" value="93">   Venture capital</option> <option class="level-1" value="936">   victoria’s secret</option> <option class="level-1" value="1366">   video advertising</option> <option class="level-1" 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